There are many rich companies that can afford rich video production and the best creative minds in the industry. They can afford to throw a great deal of money at videos in an effort to make them go viral and brand them. There is no exact formula for viral videos and it does not take the best production quality to make YouTubers watch and make it viral. Cat videos are a perfect example of this. Luckily there are three ways that even tiny businesses can do video marketing using YouTube and engage YouTubers, These techniques may take time but they are relatively low cost and accessible to any company.
YouTube Video Branding Tip 1: Cooperate with Independent YouTuber Creators
Companies have their own channel and followers, but YouTube is as much a social network as Facebook is. Collaborating with other successful existing YouTube creators can brings several advantages other than the obvious leverage of their vast audience. Successful collaboration with YourTuber creators requires a good match so that the content does not look like an ad and potentially alienate the creator’s audience. The collaboration has to be mutually beneficial and fit both audiences, the businesses’ and the creator’s. Additional benefits include leveraging the creator’s usually huge social network by having them promote the video to their social network and thereby extending your video branding even beyond YouTube. Here is an example of one such successful collaboration:
YouTube Video Branding Tip 2: Endorsement Deals with YouTubers
Video branding is best when it comes as a recommendation from a third party who does not appear to benefit from the endorsement. 62% of buyers watch an unbox video on YouTube. Sure it can cost a great deal of money to get your products reviewed by the top tier unbox video creators but there are actually hundreds of thousands of smaller unbox video creators that can brand your product. Many times if your product is super popular video creators naturally review and talk about you in a positive manner because your brand itself brings traffic to them and they do it for free! An example of this great video branding is LovewithFood, who have over 39K videos made about them and most present them in a positive light. Here is a sample video:
YouTube Video Branding Tip 3: Get Active on YouTube Communities
It can actually be fun and teach you a great deal about your video brand perception to be engaged in your own channel and in other channels and communities in YouTube. Actively participate in video comments on videos related to your brand. Encourage your channel supporters to spread your video in their social media and engage them in those social media channels as well. Answer video with your own videos which you can easily and quickly create with http://rawshorts.com so when leaving a response leave a video response if it makes sense to create a video on FAQ that can brand you. There are many ways to get involved in promoting your Youtube Channel and you should use them all.
Image by: Erik van der Pluijm
