Google Adwords for video also known as TrueView advertising is not a new idea, but if you have been following the blogs and online forums you have seen that more and more advertisers are leaning towards online video advertising to promote their product or business. According to BIIntelligence.com, online video ad revenue will reach nearly $5 billion in 2016, up from $2.8 billion in 2013, while TV ad revenue will decline by nearly 3% per year. With the major overalls, Google Adwords for video has made it even easier. Now advertisers can easily create campaigns and get access to new settings and targeting.
The Google Adwords for video platform allows you to target specific users by their interest, gender and age so the right person views your ad at the right time. Below are three highlights that can help you build a successful TrueView campaign.
1) Selecting the right video
Because of the way that that Trueview video advertising is set up you only have 5 seconds to grab the attention of a viewer. Some advertisers want to select the most entertaining video to use in their ads, but that video might not translate into an ad to promote your business. The video you select needs to explain your product or business in a clear manner and also be engaging.
2) Writing the right component ad
Along with your ad there will be a companion ad. The companion ad has the same guidelines as a search ad that would appear in the Google search engine. The ad, like the video, should clearly promote your company and product.
3) Selecting The right targeting
This is where a lot of advertiser make their biggest mistake. They add all the targeting they think applies to their business and press start under the assumption that the quantity is better than quality. With TrueView advertising quantity is not a good thing. The goal of TrueView advertising, or any advertising platform, is to get your ad in front of the right eyes. For example if you were advertising clothing for young women would you target men who are 35 are an up or non-parents? No, you would target women between the ages of 18-24 and parents.
The platform also allows you target searchers by the videos they view the most frequently on YouTube.com. Anything from computers to arts and crafts can be selected as an interest and topics.
With the right targeting there is a better chance of having views turn into conversions.
The best thing about Google adwords for video/ True video is that because the average cost-per-view can be as low as $0.05, there is a lot of room to test and try different things.
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