You know by now that video marketing is more than just a passing trend. But to appreciate its effectiveness and maximize its impact, there are some things you need to know. Here are 45 video marketing statistics you can’t afford to ignore if you’re planning to use video marketing in 2019.
Video Marketing Statistics You Need to Know
Video Marketing is on the Rise
- Video will make up 82% of all web traffic by 2022. (Cisco)
- 45% of people watch more than an hour of video on Facebook or YouTube each week. (WordStream)
- 86% of businesses use video on their website, and 77% use it on social media. (Impact)
- Videos are shared on social media 1200% more than images and text combined (WordStream).
Video Marketing Influences Consumer Decisions
- 90% of video viewers say product videos are helpful in the decision-making process. (HubSpot)
- 59% of senior executive decision-makers prefer to consume video over text content. (Digital Information World)
- 54% of consumers say they want to see more video marketing content. (HubSpot)
- 64% of consumers are more likely to buy a product after watching a video about it. (Forbes)
- Video marketing can result in two-thirds more qualified leads. (Impact)
- 76% of those who use video marketing indicate it has helped them increase sales. (HubSpot)
A Video Strategy Is Accessible for Small & Large Businesses
- There is no correlation between company size and frequency of video production. (Impact)
- The vast majority of videos are shorter than sixty seconds – regardless of industry or annual revenue. (Vidyard)
- Small businesses are more likely to use internal resources to produce their videos. (Impact)
- 52% of marketing professionals indicate video marketing gives the highest return on investment. (Digital Information World)
- The average small business spends $400 per month on marketing, 46% of which is allocated to digital marketing. (Entrepreneur)
Video Marketing Best Practices
- Nearly 96% of videos include their call-to-action at the end, though a mid-roll call-to-action has the most conversions. (Buffer)
- Videos fifteen minutes or longer account for less than eight percent of created videos, but over half of all engagement. (AdWeek)
- Video marketing in email increases the click-through rate 62%. (AdWeek)
- 73% of video viewers want to see video content that is entertaining. (HubSpot)
- 82% of users have left a web page due to an autoplay video ad. (Biteable)
Video Marketing Statistics for Different Platforms
Not all videos are created equal. Different audiences have differing expectations, so make sure you take this into account when creating your video marketing strategy for social media. Here are some video marketing statistics you need to be aware of for various video viewing platforms.
YouTube
- YouTube is the second largest search engine on the web. (Search Engine Journal)
- Viewers who watch at least 30 seconds of a TrueView ad are 23 times more likely to engage with the brand – and even if they don’t watch the video to completion, they’re still 10 times more likely to engage. (brandwatch)
- Only 9% of small businesses currently use YouTube, leaving a huge portion of the market untapped. (brandwatch)
- The optimal length for a YouTube video is 5-7 minutes. (Socially Sorted)
- People visit Facebook an average of 8 times per day, for a total of 35 minutes. (Sprout Social)
- 85% of Facebook users watch videos with the sound turned off, so opt for captions or find a way to get your message across without the use of audio. (Digiday)
- 93% of marketers use Facebook ads, so make sure you stand out. (Sprout Social)
- The first three seconds of your video are the most important. If you don’t capture your viewer’s attention by that time, the likelihood of them continuing to watch decreases significantly. (Sprout Social)
- Videos have the highest rate of engagement on Facebook. (locowise)
- Eighty percent of Twitter users are affluent millennials. (Twitter)
- Video tweets are six times more likely to be retweeted than photos, and three times more likely than gifs. (Twitter)
- Twitter ranks as the top social media platform for discovering video content. (Twitter)
- The optimal length for a Twitter video is under 43 seconds. (Socially Sorted)
- Video use on Instagram has seen a year-over-year increase of 80%. (Hootsuite)
- Videos on Instagram get twice the engagement of videos on other social media platforms. (Omnicore)
- 72% of users have purchased a product they saw on Instagram. (Hootsuite)
- The optimal video length for Instagram is less than 30 seconds. (Socially Sorted)
- Quality is key on Pinterest – video view completion is not tied to length, as it is on some other social media platforms. (Pinterest)
- Three-quarters of Pinterest users say they’re likely to watch a video on a subject that interests them. (Pinterest)
- 93% of Pinterest users expect to use the platform to plan a future purchase. (Blue Corona)
- 70% of purchases from promoted pins are from new customers. (Blue Corona)
- Company Page video is five times more likely to generate engagement than other types of content. (LinkedIn)
- 61 million users are senior level influencers, and 40 million are in decision-making positions in their company. (Foundation)
- LinkedIn accounts for over half of traffic to B2B websites – more than Facebook and Twitter combined. (Foundation)
- 75% of people who have shared video content on LinkedIn reported it to be a successful strategy. (HubSpot)
Video Marketing for Every Platform & Budget
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