Explainer videos are the latest rage in video marketing because they both inform and entertain at the same time. Viewers love to get a quick overview of a product or offer from an explainer video because it saves time and is much easier than reading or consuming other content. Explainer videos make learning fun and easy and are a great tool for video marketing and for promoting a product to the masses.
Video marketers have many options when it comes to the type of video they make. however, explainer videos make a great deal of sense for new products or complex products because people are looking for a quick overview and manuals are a thing of the past. No one likes to read anymore or watch very long videos and explainer videos are short, quick, and to the point–making them a darling of the public.
Explainer videos are also relatively easy to make. They can be made from existing marketing content and do not need a reinvention of the wheel or a great deal of new content. After all, explainer videos simply tells a story of what a product or offer does. Whether the product is a physical product, a firmware or software or a purely internet or mobile offer—explainer videos can open the viewers to the possibilities the video marketer wants them to see. The most difficult part of an explainer video is keeping it short and choosing the top three or four salient points or unique sales propositions (USP). A product can be many things to many different people, but there are many common benefits to all needs and those are the ones the global explainer video should focus on. Later on additional explainer videos can be made to optimize the videos for different audiences and watching styles. A series of explainer videos for complex products is the best way to tell the story and if made well, it will keep the watcher hooked and looking for the next in the series. Video marketing with these kinds of videos definitely requires creativity but with a good creative solution the rewards of high viewership and conversion of watchers to customer makes it more the worth it.
Since many versions may be required; a service such as http://rawshorts.com is a great solution for any video marketing campaign as video marketers can quickly create explainer videos using professional expert video templates. Even without the templates making the videos is super-easy, super-fast, and so affordable that it is free! Explainer videos are so effective that they should be on the top of the list of any video marketing campaign and every video marketer should learn all the ins and outs of producing these very effective videos.
